How Do You Attract and Retain Quality GPS?

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How Do You Attract and Retain Quality GPs?

Today’s generation of GPs want more than a consult room to call their own.

They also want to be part of something bigger, to work for a practice they can be proud of and one which best represent their talents.

So how can you find and keep quality GPs?

1. Create a point of difference

What makes your practice different? Special? A conversation topic in the medical community?

Without any point of difference in your practice, will quickly fade into the background when professionals are making their choice. Whether it is your community involvement, your dedication to professional development or the fact that every resident GP gets their own ‘star’ in your Hollywood style walk of fame, having a selling point makes all the difference when it comes to distinguishing one practice from another.

2. Focus on culture

Conditions of employment are fairly standard across the board, and nothing makes an energetic GP want to go to sleep faster than yet another pile of paperwork.

This means you’ll need something more than just money to attract quality talent, and when all is said and done, it is the culture of a place that will make or break your retention record.

Positive culture is promoted from the top down, with any lack of role modelling from the upper echelons destined to be repeated down the ladder.

Valuing and celebrating things like birthdays and professional achievements can make a big impact for a small investment, with acknowledgement of achievements, demonstrated adherence to diversity and inclusivity policies and even harmless internal competitions can mean work is where we want to be, and quality talent will stay put.

3. Resource and Reward

Have you ever had to fight for another ream of copy paper to print a prescription?

Perhaps go toe-to-toe with the practice or facility manager to get your name on your door and stop patients ending up in the wrong consulting room?

If so, you’ll know that enduring constant battles just to get your job done is a huge turnoff.

Making sure your staff have all they need to do their job efficiently and with minimal fuss makes a world of difference not only to their job satisfaction, but also to the speed of service delivery and your overall output.

Additionally, incremental remunerative increases, performance bonuses, time-

in-lieu and hosting the always enjoyable Christmas lunch will give your GPs something to look forward to and help them stay put.


Here are 5 ways to make sure your space is catering to those suffering with mental health issues.

1. Natural light
Exposure to sunlight is thought to increase the brain’s release of a hormone called serotonin. Serotonin is associated with boosting mood and helping a person feel calm and focused

2. Privacy and control
Those attending healthcare facilities are often in a vulnerable state and want to be reassured their privacy is being respected. The use of acoustic materials can eliminate noise pollution and help keep conversations confidential.

They also want to be able to demonstrate some level of control over their surroundings, instead of feeling a prisoner cooped up in a tiny waiting room on a hard-backed plastic chair while their undesirable neighbour drones away loudly on his mobile phone.

Providing people with the options to vary the air temperature and lighting, lockers to store personal possessions or desking, complete with charging ports, to accommodate those taking time away from work to attend their appointment can make a huge difference.

3. Soothing colours
Colour can have a profound impact on how we feel and our biological functions. Colour can impact on our nervous system, altering our psychology and physiology, from the energy and warmth associated with oranges to the classic healing and nurturing qualities making the use of green so recurrent in healthcare environments.

Determining which colors are best suited for significant areas within the healthcare industry should be done with plenty of consideration for not only the facility type, but for the impacts on those that will be seeing it the most.

4. Comfortable non clinical environments
Stay away from the line of plastic chairs top and tailed with a stack of old magazines.

Make the space inviting through a cluster of chairs around a coffee table for families, a quiet space for professionals or a child-friendly corner to keep kids entertained.

Even better, make your seating movable to give users an even greater sense of control.

5. Good Way-finding
Design your way-finding system with the first time visitor in mind.

Display signage and other assistance at intervals through progressional disclosure to make sure patients and other users are reassured every step of the way and don’t feel the need to flag someone down, which can be very intimidating.

Keeping way-finding consistent, at eye-level, and coordinated in terms of colouring and imagery will ensure all users feel at ease within the space and can get themselves where they want to go.


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