Challenges of Practice Ownership: Competition
No matter whether you are a small business owner or a practice owner and operator, there are issues that can be faced if there is no appropriate planning.
Medical businesses are not exempt from the issues other businesses face, and with some insight into the three main types of issues, you may be able to save time, money and of course, stress.
In this week’s and the next two week’s posts, we are going to explore the three main challenges that practice owners face.
We are beginning with the most common challenge that is seen throughout any business: Competition. Just like any other business, general practices and medical practices are seeing an increase in the negative impact of a competitive marketplace, emphasising the critical need of a competitive edge.
Having a clear understanding of who your practice’s competition is and what they are doing is essential. This allows practice managers to differentiate their brand and business from competitors, through authentic social media and client interactions.
Reflecting your practice’s brand within your built environment is essential. It is one thing to say you are something, and another to be what you say. A good design and layout of your space reflects the value of clients and staff, facilitating a competitive edge and making your practice stand out; influencing client attraction and retention.
Don’t get lost in the modern competitive market place by losing sight of how you can make your medical practice stand out. Welcome your clients and patients into an environment where they feel safe, cared for and relaxed with a simple refurbishment or fit out.
Contact Interite Healthcare Interiors to find out how we can help you, help others.
Natassja is a prolific writer and public relations expert for Interite Healthcare. Natassja has written for many industry publications, journals and blogs where she shares methodologies, trends and business updates that face organisations. Natassja holds a degree in Public Relations and Journalism at Curtin University, Western Australia, and has pursued careers through freelance and contracted work which has exposed her to working alongside Australian icons and market leading organisations. Natassja leverages her experience by presenting and hosting leading industry events nation-wide and then putting pen to paper to share her expertise and key insights.