THREE REASONS CULTURE MATTERS MORE IN MEDICINE

Interite Healthcare Interiors > Blog > THREE REASONS CULTURE MATTERS MORE IN MEDICINE

Why culture matters in medicine

Patients are now doing more than just bemoan a lack of “bedside manner” from their practitioners.  They are now voting with their feet and seek a healthcare professional that meets their emotional AND physical needs. This means you owe it to your practice to get on board!

What does “culture” even mean in a medical setting?

When health and wellbeing are in the balance, isn’t it better to just “get the job done”?

Here are three reasons why Human Centred Design is becoming more than just a buzzword in the healthcare industry:

  1. People are more informed

Before you start scoffing about diagnosis-by-internet, sniffles and spots are not the only things that consumers searched on Google. More than ever before, peer-to-peer reviews are becoming the measuring stick for consumers to make their own decisions. If your healthcare practice is getting negative reviews from past patients or staff, it will severely affect your future prospects.

  1. User needs have changed

The world today is vastly different from what we were, even 20 years ago. Technology is prevalent everywhere. Patients are looking for making small tokens such as the provision of charging stations for mobile devises and access to free wi-fi the perks patients are looking for when choosing where to book an appointment. In our fast-paced modern age, respecting everyone’s time as value goes down a treat, making clear wayfinding, efficient layout and broadcasted wait times important in keeping clientele, as well as making the day run smoothly for staff.

  1. Retention reduces expense

Healthcare professionals are always in high demand and often get to take their pick when it comes to choosing their practice. When considering the cost of recruiting and the added income a valuable and proficient medical professional brings into the business, losing them due to a substandard organisational culture is a cost you cannot afford to bear. It takes so little time, energy and money to promote an engaged and enthusiastic way of working and the returns are huge.

A positive culture needs to be role modelled from the top and integrated with working policies and procedures to really succeed.  However, the benefits are well worth the effort with your staff, patients and bottom line all quickly feeling the positive impact of a healthy, human-centred, healthcare culture.

Interite Healthcare Interiors would love the opportunity to help deliver your human-centred healthcare practice.  To book an obligation free consultation with one of our healthcare design specialists, contact us today on 1800 973 236 or via email at [email protected] or click here to see how we can help your practice stand out.

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